India Goes Bling
The allure of gilded garments and accessories reigns supreme during the festive season.
The festive season is upon us and the best way to amp up your look is with loads of festive bling in your wardrobe! Pick a traditional attire, throw in the right amount of sparkle with gold and silver detailing, and you’re good to go!
Festivals like Diwali, Dussehra, Eid and Navratri, are celebrated with great pomp and enthusiasm in India. The festive season brings a resurgence of silver, gold, silver and diamonds across fashion, beauty and jewellery to add that wow factor. While women choose to wear gold or silver gilded traditional and ornate attire such as saris, lehengas, anarkalis, men are clad in churidar-kurta or sherwanis for cultural significance and elegance.
Thinking of how to add a hint of dazzle to your festive look? We get our designers and industry experts to share insights on the allure of festive bling. Scroll and start planning.
Spirit of celebration
In the realm of festive fashion, gold, and silver gilded garments stand as timeless classics, bringing an aura of opulence and grandeur to any celebration. Designer Rocky S agrees. “I have witnessed the enduring relevance and significance of gilded garments throughout my life and collection. Gold exudes warmth and prosperity, making it a symbol of affluence, while silver adds an ethereal charm, symbolising purity and grace. These gilded garments come in various types—from intricately embroidered saris to embellished evening gowns, appealing to a diverse range of tastes. Their popularity never wanes, as they beautifully capture the essence of festivities, making every wearer feel like royalty,” he states. This season, he predicts a resurgence of interest in these radiant fabrics, as they continue to reign supreme in the world of fashion, embodying the spirit of celebration like no other.
Say it with sparkle
Talk of bling and gilded garments take it several notches higher. Talking about the popularity of this trend in India, Deepa Goel of Siddh Couture says, “Silver and gold garments hold a special place in Indian festive attires, embodying a rich tradition and cultural heritage. These precious metals symbolise wealth and prosperity, making them highly sought-after during celebratory seasons.”
Wearing silver and gold outfits is not just about fashion. It is a statement of affluence in society. When people adorn these shimmering ensembles, they not only display their deep-rooted Indian culture but also announce their prosperity to the world. “These garments go beyond fashion; they evoke a profound emotional satisfaction, allowing individuals to feel like royalty and connect with their heritage. In India, silver and gold attire is more than just clothing; it is a reflection of tradition, opulence, and a celebration of life’s blessings,” she insists.
Touch of heritage
And for the discerning consumer who loves to blend the festive look with the rich heritage of handloom craftsmanship, Vinusto presents a simple yet powerful statement. Its empowering creations cover all parts of a polished wardrobe. Redefining, modernising and reshaping handloom, its premium attires with an emphasis on craftsmanship epitomise the fusion of elegance, wearability and heritage.
Zenith of opulence
Alongside fashion emerges a resplendent journey of high-end jewellery that conjures spells of eternal allure and unmatched extravagance. Chitwan D Malhotra, Founder, Dillano, advocates, “High-end diamond jewellery holds immense relevance during festive seasons for several reasons. Diamond jewellery adds a touch of elegance and sophistication to traditional attire, making the wearer feel special during festivities.”
Malhotra further stresses on the cultural significance of jewellery. “In many Indian cultures, jewellery is an integral part of dressing up for festivals. It signifies tradition, heritage, and rituals. Festivals are occasions for exchanging gifts. In that sense, high-end diamond jewellery is a popular choice for gifting among family members and loved ones during festivals,” she adds.
In a world that adorns and discards trends with lightning speed, diamond jewellery stands resolute in its pursuit of unparalleled craftsmanship. “Bask in our creations where diamonds don’t merely shine-they dance in a celestial waltz of luxury and panache. Step into the zenith of opulence, where each jewel narrates a saga of glamour and unabashed flamboyance. This is not just jewellery; this is a rendezvous with extravagance.”
